Adidas Celebrates History of Photography With Multi-City Exhibitions

July 23, 2017 - Adidas NMD

adidas, nmd, obscura, originals, shoes, sneakers,
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Adidas bent a new multi-city Camera Obscura pop-up array today.

The activations took place in New York City and Los Angeles, featuring immersive exhibitions that highlighted a story of photography and amicable media’s impact on a art form.

adidas, nmd, obscura, originals, shoes, sneakers, photography, undftdAdidas celebrates a brand’s NMD sneaker with a NMD x UNDFTD Photography Residency in Los Angeles, desirous by a story of photography.
Courtesy of Adidas/Erik Voake for Getty

Among a events, renouned streetwear tradesman UNDFTD partnered with a code on a week-long residency that showcased a work of 12 artists who were challenged to snap photos regulating one film camera and one hurl of film.

The images were curated for a print display patrician “Forever Developing.”

The array embraces a NMD sneaker’s account of a wayfarer and civic exploration.

adidas, nmd, obscura, originals, shoes, sneakers, photography, undftdAdidas NMD x UNDFTD’s photography residency in Los Angeles.
Courtesy of Adidas/Erik Voake for Getty

Guests during a event’s launch on Jul 12 enclosed Grammy-winning writer DJ Skrillex, and performances by Soulection’s Mr. Carmack and Roofer.

In April, a code launched an interactive print vaunt featuring design of NMD sneakers snapped by pledge L.A. photographers, curated by Estevan Oriol.

Click through a gallery to perspective some-more photos.

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